Hope everything is good with you and your business. I am just doing a one year review of your site, as we do for every business, and saw that the rankings snapshot I done for you when talking about your SEO previously has not improved for the 5 search terms we selected. This is compounded by the reduction in website visitors from this time last year, you are showing a 25% reduction in new and existing visitor numbers. Your decision to allow another Essex Website Design company to SEO or optimise your site looks to have been a poor decision at this point.
Worryingly your rankings have actually decreased in 2 search engines (Google and Yahoo) and only made a modest increase in one, obviously during our SEO projects we need to choose 10 – 50 search terms for your site to optimise, so these search terms are only a small selection but they are probably your most important search terms, we like to think that big increases could be achieved quite easily:
Looking at the competitiveness of your industry and the other websites ranking in the top 3, we would like to think we can achieve a number one ranking for your primary search term (although cannot guarantee this) and would like to be able to put your site in our portfolio of SEO success at a later date. If you look at our previous SEO successes you will see we are more than capable of boosting your rankings.
If you dont want us to fully optimise your site then here are some cost effective recommendations for your site if you wanted to improve it, which should positively improve its position in the search engines:
1, Add a Blog, as I showed you earlier there are full details about this on the website. An integrated blog will be one of the most cost effective additions to your site and allow you to add as many pages as you want (and you can optimise these pages yourself with a little help from me to point you in the right direction), you can add photos and video to these pages to make them more interesting also.
2, Add some extra pages to the site perhaps have more testimonials pages or add more photos to your gallery or add pages dedicated to new things you can offer, cost is dependent on exactly what you want, and as you know we can do the text for you also.
3, PPC campaign – Perhaps have a Google PPC advert you can start this on a small budget of £1 per day, will charge only the Google PPC charge plus 10% for managing it for you.