Website Analytics are required to be checked and verified with a view to improving the websites efficiency. In a practical sense this means using one of the many and various tools available to capture and measure everything and more that your customers do on your site. It is this data that can help you look at your website to better understand how it is being used and how customers find your site.
It can tell you:
1 How long visitors spend on each of your pages and your whole site
2 What specific website pages your visitors prefer
3 What they search for in the search engines to get to your website
4 How often the website visitors come back to your web pages
5 This data can then use to optimise your site to make it more efficient
By using web analytics, you can take much of the guesswork out of decision making and make changes and improvements to your website based more on facts to help ensure your website worts as hard as possible for your business.

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