As the United Kingdom continues to emerge from a protracted recession, the building trades are once again enjoying profits. However, not all companies have adapted to the increasing importance of this online community. What may have worked quite well for a website only a few years ago is almost certainly outdated today. Most contractors and owners have neither the time nor the expertise to correct adapt their portals to this brave new world. This is the primary reason why the professional technicians at Delicious Webdesign are commonly employed. In order to appreciate how your building services can benefit from this expertise, let us look at how we approach the digital design process.
The Importance of Search Engine Optimisation
Keywords and relevant phrases are critical in order for your site to list competitively within Google search rankings. This is actually quite challenging, for the rules behind such concepts continue to evolve. Whether you are involved with asbestos removal, speciality plumbing, general contracting or electrical services, the text needs to be written accordingly. Our SEO design team will perform a great deal of market research to determine which words receive the highest amount of hits before they are placed within any customised content. This results in higher rankings, more relevant leads and a better return on investment.
The Framework of the Website
Any site must load within seconds. Those who fail to do so inevitably suffer from poor rankings. So, only the most modern coding solutions are used. We all also pay particular attention to such factors as:
- A ease of navigation
- Links to other pages within the site
- Optimised navigation bars
- Clearly displayed contact details
- Hyperlinks to other portals such as blog posts, YouTube videos or social media sites
Much like any physical structure, the strength of the exterior is directly related to the foundations and frameworks that are adopted.
Addressing Your Skills and Branding
As the building trades are highly competitive, branding is just as important within a website. You may already have a dedicated logo or you could choose our graphical design team to create one for you. Brand recognition is another metric that we take quite seriously. Concepts such as uniform colours, the theme of the content and the ability to illustrate your bespoke skills can never be overlooked. This form of passive marketing can turn an interested lead into a concrete conversion.
Developing a Mobile-Friendly Portal
As a growing number of individuals are browsing the Internet while away from the home or the office, developing a mobile-responsive website has become paramount for success. All pages must be displayed correctly while other variables such as long-tail scrolling and load times are just as pivotal. Delicious Webdesign has developed turnkey solutions which are specifically intended to meet these needs. So, even those who search for your site on a tablet or a smartphone can access information with the swipe of a finger.
Our Mission Statement
Above all, we pride ourselves on the unique ability to work hand-in-hand with the contractor in question. The concept of a generic website no longer holds any validity within today’s world. By rising head and shoulders above other website design firms, only the most targeted solutions will be presented to your business. Other issues such as coding, live testing, analytical monitoring and even the ability to regularly update information are all well within our realm of expertise.
Whether you have just taken a venture into the building trades or you are a seasoned contractor, these concepts are just as important to embrace. The first step involves contacting one of our representatives to begin the consultation process. Our team of experts is pleased to be able to address even the most unique of needs. For examples of what we can accomplish, please take a quick look at some of the live sites found below.
Here is a selection of our recent work for Building websites
https://www.asbestos-surveys-essex.co.uk/
