Here is an initial review on a website redesign proposal that gives you an idea of the many facets of a redesign request.
Website design and development (WordPress framework)
UI design/accessibility
Full SEO review of site framework / content (on-site SEO)
Off-site SEO review (review links and disavow spammy links)
Advanced contact / booking forms for improved accessibility
Content alignment and organisation
Mobile device compatibility, IOS, Android and popular tablet formats
Website design process
Site plans and wire framing
PSD design slicing and mark up
Colour palate and font styles set up based on existing Scubacat identity
Finalise planning and site specifications.
Set up of development / dev site
CMS framework set up (WordPress, relative plugins)
Coding for mobile/tablet compatibility
Multilingual feature set up (if required)
Setting up template styles, embedded type and finalising site graphics
Compatibility testing and optimisation of the website and content for speed
Technical: Specification and features
Frontend
HTML / CSS / Jquery
Google Embedded font styles for design consistency
Graphic sprites to enable fast loading of interface elements
Accessible user friendly contact forms
SEO friendly structure and URL friendly
Responsive CMS (control management system): WordPress, Joomla or Drupal
Open source platform
Lightweight and secure
Multiple user enabled (managed by main administrator)
Database management and back-up system
Image uploading/cropping functionality
Expandable via open source community (plugins)
SEO module ( Meta data input area )
Various module integration and set up
Automated back-up of site date
Design will ‘respond’ accordingly to different website browsers or devices (tablets / smartphones)
Social Media:
Integration of social media components where applicable. Facebook, Google analytics integration
Insight into website traffic and marketing effectiveness.
Monitor website traffic
User navigation through site
Demographic monitoring
The above will represent a full working website and will be subject to content integration
supplied by yourselves with compatibility testing (browsers/platforms) and site optimisation (SEO).