Here is an example website scope and proposal document 
Major projects demand this level of investigation and documentation to ensure us as the website builders and the client knows exactly what to expect, when it will arrive and how much it will cost and when the milestones are.
Recently took on a new client who decided to come to us due to our complete project management proposal, initially they told us:
I still have absolutely zero business and zero inquires so far this year, well one I think from a directory enquiry, which is very, very worrying as I have just had to transfer money over here as simply do not have any in the bank here at all ?!?! … but at least the websites seem to be doing OK so it’s not that but what do you think?
Money is obviously in short demand at the moment with no work / in Jan and March this year, etc etc but I see what I would be getting for my money investing in my website with you. My question is twofold: 1. What happens if I do not like the redesign and if the “rewrite” of the site is no good as regards content from a potential customer / client of view, i.e. you can rewrite it but it doesn’t necessarily then make any sense … how about the future SEO work which will be needed to keep it up there?
We answered and put the business owner’s mind at rest by assuring him that:
Yes understood about the money situation and think you will find they proposed project cost is very competitive. We hope you know that you will be getting very good value for money from this work. to address your questions:
1, The redesign can be as simple as your other website so there is nothing to dislike and obviously as always we will add some ‘website love’ to it so it would be better than your existing websties, if you wanted something completely different thats fine also but you need to give us direction as to what you want and then we give you some feedback and before proceeding 100% with the design we give you the opportunity to change / amend the look and feel of the site.
2 The rewording of the site will be done by our webcopy person, who is someone that has done web-content on a variety of sites (about 80% of new sites have webcopy completed by us) With direction from me and you and using the existing text as a guide to go by any new content would be only given to you for proof reading once she and I are happy with it, the new text would be written with a ‘keyword analysis’ report to ensure that the text contains a juicy mix of relevant, and appropriate keywords that is grammatically perfect (and has a fleish reading index score of over 60)
Looking at the future, this ‘new site’ would be SEO’ed or optimised to a professional standard and as I stated before I would recommend an arrangement whereby we update and tweak your sites on a monthly basis and add links to the new pages to keep them fresh and in Google’s eyes.
We are working on many sites now and as you know we love the PADI / diving websites and want to do more and hope these will be the start of many diving websites we do. Hoping that you two ‘compliment’ each others sites in terms of allowing each other to link to each others website as you have non-conflicting diving related businesses I think this will be good for you both in terms of SEO anyway.
Another alternative is to have us provide 10-20 pages of new content for your existing website which will obviously be difficult and need direction from you but will put the icing on your cake and keep your rankings high and would add these pages steadily to the site as this will be better for your SEO. Main SEO principles have always been Content is the King and Links are the Queen and this is as true today as it was when Google first begun.
