Recent Conversation with a website owner, please dont trust non-professional website designers / SEOs as this one bit of advice if followed could easily destroy a website’s ranking overnight:
Question: I was talking to a young guy in Costa Coffee yesterday and he asked if we had any hidden text on our main pages to increase Google Rankings, How do we do that. He said it was within Google’s guide lines ad rules.
Answer: Please don’t speak to people in Costa Coffee, they may damage your wealth! Rarely heard anything so silly.

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