The above title is correct if you choose the correct one but unfortunately its all too easy to be contacted by a dodgy one and end up spending thousands of pounds with them and wasting your money and harming your website’s SEO. Every week get a client forward me information of that they are concerned about as they have been contacted by a SEO company that does a report on their website and then makes them doubt their own optimised website, here is the emails and report details from one recent websites with our own comments to highlight the misleading points
Let you know that after analysis of your website, we found that your website is not performing well in the Google organic search. [Delicious – well actually its performing very well and you clearly havent done any analysis of this website as you are sending a generic report to everyone]
Analysis Report:
1. Your Back links became spam [Delicious – what do you mean? this site has relevant links]
2. Your Social Media sites are not up-to-date [Delicious – Ironically I consider this site to be a model of correct social media use]
3. Your Keywords ranking has been declined [Delicious – Really? probably the most meaningless comment ever given]
4. Poor traffics [Delicious – You probably mean traffic and you cant tell if its good or bad]
5. Decreasing ROI [Delicious – and you would know what ROI means I assume]
Area of Improvement:
1. We will give you 1st page ranking on Google, Yahoo, Bing [Delicious – Promises promises]
2. Generate high quality links and improve your traffics [Delicious – Again you mean ‘traffic’ and how are you going to achieve this from your startup SEO company in India?]
3. Improve your page rank [Delicious – So grateful but why should you do that?]
4. Improve your sales and brand value [Delicious – Big claims from such a little fish]
5. Fix all technical issues of your website [Delicious – There are none so would be happy to hear what you find]
6. 100% satisfaction guarantee or your full money back [Delicious – I very much doubt you have ever given 100% satisfaction or given any money back]
As a SEO professional, I would like to suggest you give a chance to work on your website so our SEO expert will work on your website and give you the 1st page ranking with more ROI. [Delicious – so you are a SEO professional and you have an SEO expert to work on the site for ‘more ROI’ sounds great]
Get a Free Website Analysis Report in your Reply. [Delicious – How could my client resist?]
Q: Are any of those 5 points true?
To know the Performance of your website. Our expert team has developed WEBSITE AUDIT REPORT for your website. This report provides actionable suggestions to achieve the business objectives of your website. Some of the aspects covered in this audit report are:
1. How your site is performing in search engines. [Delicious – So I can expect to see a ranking report?]
2. How popular your site is on social platforms. [Delicious – Impressive I can’t wait]
3. How your keywords are performing and who all are your competitors. [Delicious – This will be valueable SEO info]
For more details about our price, please visit our website [Delicious – your ‘price’ is something I need to know]
I suggest you, please go through the above details and reply back with your questions so we can discuss further.
I look forward to your reply.
[Delicious – Here is the text from the Website Analysis report sent as a PDF]
SEO Factors
Pages indexed by Google
105 pages indexex
The higher the number of pages indexed by Google, better the ranking in Search Engines.
Not Good [Delicious – 105 pages indexed is a pretty good number by most ‘business brochure website standards]
It will be better if you add more quality pages on a regular basis for more visibility of your site. [Delicious – The client is doing this with her blog]
Domain Age
The older the domain, the better will be the ranking in SE’s.
registered 20th July 2011
Domain expires 20th July 2022
NOOT GOOD [Delicious – Registering 10 years in advance is the most you can do]
Try to extend your site registration for more visibility of your Website.
Reverse IP
Search Engines like clean and static IPs.
376 other sites hosted on this server
NOT GOOD [Delicious – Would you prefer the client has her own server?]
Go for a dedicated IP. It is good from Search Engine point of view.
GEO Meta Tags
Not Found
NOT GOOD [Delicious – next to useless for a single country targetting website with a country specific TLD]
Need to create the GEO Meta Tag and upload in Your Website.
Text-HTML Ratio
13.13%
GOOD
No action needed
Breadcrumb navigation
Breadcrumb Navigation makes it easier for users to navigate a site. It shows the user their current location on a site.
Not Found NOT GOOD [Delicious – Not needed or appropriate for this website]
Create the same in Your Website ASAP
Page Rank (PR)
Higher the PR, more the trust of visitors.
Google Page rank of 3
NOT GOOD [Delicious – you are a startup company with a pagerank of 1 but you choose to say our page rank of 3 isnt good, please explain]
Try to improve the page rank
Cache
It supports deep crawling of your site.
Cached on 17 Apr 2013
NOT GOOD [Delicious – This was 9 days ago so whats the problem?]
Update your site regularly by using Google webmaster tool.
Keywords
Need to target one or two keywords per page. So page needs rearrangement of keywords.
Found
Average [Delicious – The only average thing here is your choice of website analysis factors]
It is better to use some targeted keywords to improve visibility of your website.
Headings
Brief and relevant headings are highly considered by Search Engines.
Not Found
Not GOOD [Delicious – All page headings are optimised]
It is better to use keywords in headings to improve Keyword Ranking.
How we can help with Natural Search Engine Rankings:
There are 3 stages to the process:
1. Agree to the list of keywords
2. Make some changes to the existing website
3. Start an inbound link building and SMO campaign
