1 We need the site to be able to display lots of text as well as images as the optimised text is what is going to bring your site visitors (via higher rankings in Google et al)
2 Would want to give your PPC adverts a free healthcheck initially on commencement of any SEO / website project but to manage the campaigns would charge a management fee but would really want you to spend less and less on PPC as your ‘organic’ and ‘natural’ rankings take off and bring you more ‘free’ visitors over the period after we complete your site and relaunch it.
3 When we redesign your website we do it very thoroughly we give your website a complete overhaul to make it work for you, ultimately bringing in more enquiries / clients and money to you.
4 Testimonials are great for a website (good for SEO and good for website visitors) we always encourage you to get more testimonials from your clients and ensure the existing ones include client names / services and areas ensuring that new key search terms added (normally the clients location and services or treatments).
5 Before we begin a project we always need from the client
i new images (with a decision on how many galleries are required)
ii Confirmation of service or treatment names and to give them to us in their priority order.
iii More example website frameworks you love
iv Examples of new stock images
6 Things we do ‘as standard’ on all projects, our immediate action points
i review content – remove duplicate content
ii, identify the existing website content for services that is needed
iii, create new content
iv, create new pages for new content
v, optimise new pages and then optimise existing pages
vi, review your google local place listings
vii, review google adwords campaigns
viii, install google analytics giving monthly website stats reports to clients.
