Every good business owner knows that paying attention to existing clients is vital. Studies show it is far easier to sell something to someone who has purchased it before.
That’s why keeping in touch with past clients can improve sales and enhance client satisfaction, in turn leading to word of mouth business. Here are some more tips to consider when it comes to building your business:
Keep in Touch
As we mentioned earlier, staying in touch is an effective growth strategy for any business. But it’s not enough to maintain a business Facebook page or blog. When it comes to retaining customers it’s the personal touch that matters. So consider sending a personalised email or a holiday greeting card now and again.
Give Advice
You’re an expert in your field, so why not give your clients a helping hand once in a while? No strings or product placement, just helpful advice they are bound to appreciate.
For example, an online pet shop could offer tips on how to groom dogs. Or a finance company could provide market advice.
Socialising with Clients
Company events allow employees and clients to get to socialise in a casual and friendly environment. Holding company events is excellent for building rapport with clients, but it can be expensive. So make sure you plan your event well!
Building Client Relationships
Getting organic traffic to your website means engaging in search engine optimisation, otherwise known as SEO.
The objective of SEO is to rank on the first page of a search engine results page using Google or one of the other major search engines.
To do this, your website must be search engine friendly. If this is achieved, your website will experience more quality traffic and more an increase in sales.
Adding informative and relevant articles to your website will improve targeted traffic. But this is not always enough. To be effective, articles should be search engine optimised.
Consider these points when optimising articles to improve your website’s traffic. Or contact our team to discuss our copywriting service.
Use the Right Title
Once you have chosen your key phrases, make sure they are included in the title of your article.
Having the correct key phrases in your title attracts readers and search engines. The titles will also show up in the major search engines, encouraging people to access your website.
Your title should reflect what your article is about. When it comes to SEO, the key phrases you focus on aren’t what the target market is technically searching for, it’s the words they commonly use.
Don’t Forget Meta Descriptions
The Meta description further explains what your article is about. When someone searches online, they usually see the article title with the Meta description below it.
If your Meta description is on target, it will entice people to click on your article. Make sure your Meta description is concise and alluring so people are encouraged to ‘click’ on your link.
Quality Content is King
Now that you know your key phrases, make sure they weave seamlessly into your content. Readers are looking for practical, up-to-date information on varying subjects, so focus articles on key phrases so you stay on-topic.
Include key phrases in the opening paragraph of your article and the last paragraph. Then pepper the middle with key phrases where possible. But remember to ensure content is easy to read.
Avoid Keyword Stuffing
Having too many key phrases in an article can make content difficult to read. This may cause readers to switch off or tune out. Respect your readers’ intellect by providing quality information, with just enough key words to peak search engine attention. If you do fall into the trap of including too many key phrases in your article, you risk being penalised by search engines.
Use Your Links
Linking from your website to others (and vice versa) tells search engines that you are important and relevant. For search engines, this means you should be ranked higher then other less relevant websites.
When linking, always link to quality content. Untrustworthy websites can reflect badly on you, so consider linking to peak bodies in your industry and other authentic links.
The Result
Consider each of the above points when writing your content and you will see changes in the quality of traffic you receive. Not to mention increases in conversions for your service or product.
