It has now been more than 6 months since the last Google Pagerank update, this is breaking with tradition that saw the visible toolbar Pagerank updated every 3 months. The question on everybody’s mind is ‘why change’, one possibility is that Google is clamping down on link exchanges based on the visible toolbar pagerank of webpages. Whatever the reason, knowing Google, it has changed its update cycle to benefit the majority of people to ensure that website rankings remain as fair as possible.