We often get asked about facebook pages, what one to have a facebook group or a Fan Page / Local Business page
In our opinion but have the benefits but if you only want to do one then the Fan page is the way to go. One of best reasons is that you can have the little fan box, that invites visitors to ‘like’ you which can be embedded on your website. This is a great way of showing number of members and allowing people to join right off the home page. You also get weekly stats from Facebook to see how many people joined and visited your page. The benefit of groups is that you email the everyone in the group individually, compared to the Fan page where ‘fans’ get informed of your posts via an update on their ‘wall’.
If you have a massive Facebook Group page already and want to swap it to a Fan Page / Local Business Page, you will be disappointed to know that there is no easy way to migrate members from a group to a fan page. There are rumors you can email FB and they may or may not do it for you. Some people have a lot of people in their Groups so this is something to keep in mind
