1 When we saw they didnt even have stats for their website available to them. The first thing would be to get the right Analytics installed on your website. This belongs to your email address.Can you get a website designer to do this? If you haven’t got someone we can obviously do it if you supply the FTP details. The new Analytics goes in the header, and the old Analytics should be deleted (it’s not in the header). The web guy should understand that!
2 After an initial review of their PPC / Google Adwords account. I’ve looked at your AdWords account and it’s not running (as I’m sure you know!) because it’s incomplete. It’s useful in terms of giving me an indication of the keywords you’re interested in, but these would need to be modified to increase the likelihood of success (and keep costs down).I would probably make the main category pages into the main landing pages (the pages that ads point to) – with slight content modifications.
I would provide recommended changes for you to make (with the help of our website designer and possibly a copywriter if you need them).
So, depending on how many categories you want to start with we will be talking about around 5 or 6 landing pages. Or you could easily start with just one (the home page with modifications) and see how that goes.
