We often help our website clients use paid advertising and we choose Google Adwords as our primary system to deliver website visitors / enquiries to the client, here is an example message we create after our initial consultation:
If you need your website to rank highly immediately and to bring in search engine qualified traffiic immediately the most effective option is to use Pay-per-click (PPC) and Google being the most popular search engine offers the best return on Investment we have found, Here is an example initial proposal for a new company needing to get qualified leads to their website:
Further to our discussion regarding the average CPC and the recommended budget for your AdWords campaign please bear in mind the following:
- Attached you may find a list with potential keywords that we can target and their average suggested bid for Essex area, exported directly from Google AdWords tool. The current trend in both AdWords & SEO in general is a keyword-less centric approach. That means that modern campaigns do not strictly target specific keywords and are expecting to pay what this indicative list suggests. Each auction bid on AdWords is calculated based on a number of factors such as: the maximum amount we are willing to pay, the position that the ad will be displayed on SERPs (top, down or on the sidebar), the hour/date/season of the year, the quality score of our ads, the current competition, how well our web pages are optimised (SEO wise), just to name a few.
- As you may see in the attached file, the CPC vary significantly based on the service (keyword) ie “porches” are way less competitive (and subsequently less expensive) compared to “double glazing windows”.
- Based on the above, I would suggest to start with a monthly budget you will be comfortable with as well as prioritise the services you want to promote the most and then we will set up the campaign in the most effective way in order to generate leads of the highest quality. Following that, we will evaluate campaign’s results in a weekly basis and do the appropriate modifications / adjustments needed.
We are at your disposal should you require further clarifications or help
