Its not all about the look of a website

People typically think that changing / updating the look of a website by making it look ‘jazzier’ will improve visitor numbers and conversions, even though there is a slight possibility that one design may appeal to one person more than another its unlikely once a design has been professionally created and coded that it will turn potential clients or customers away. If your business has noticed a downturn then there are many things to address before the site gets ‘redesigned’. Here is an example list of suggestions that we could give to a typical website, our recommendations:
1, Create permanent content for all pages so even when there are no content in terms of job vacancies there is something for the search engines and people to read.
Recommend – 10 pages relating to your job types / 3000 words- 300 words per page, all text will be search friendly / unique / relevant and rank highly using the flesch reading index.
2, Upgrade your contact form to included more relevant and appropriate fields, to show similar fields to your main competitor
Options
a) Just upgrading current form to include extra fields.
b) Upgrading form type to remove ‘captcha text’ and replace it with security question and add fields as above.
c) Updating form to allow a document upload function.
3 Begin a Google PPC Campaign
Costs – 10% of advertising costs – free £50 voucher added to your account when created
Need your Google Account details and you to Create a Google Adwords account then pass us the admin details
4 Facebook Advertising campaign
Costs – 10% of advertising costs
5 Downloadable forms
Create a PDF optimised form from your application form and create a ‘downloads / application form’ button. As your website hasn’t got a natural place to put these links (like a column down one side of the page) I propose to create a new page under ‘Contact’ Called ‘Downloads’ and then put this on there
6 Marketing the site – This can be done by yourself or by one of our SEO / Admin girls, you could add yourself to lots of business directories / forums / review sites / Google+ / Twitter etc etc and contribute to their online discussions or add content to your ‘account’ also we can do a mini SEO project on the site that will include a lot of offsite marketing and 1-2 press releases.
7 Create a news page / Blog where you can control the content and add pages / photos to your site when required – this is a very cost effective measure to improve the content to your site.