Sample Website Reviews
Facebook page
Recommendations
Consider using a Facebook page to interact with your customers.
Facebook is the world’s most popular mobile app and 2nd most popular website.
72% of adults with internet access use Facebook. 936 million people use Facebook every day. We looked at this organisation’s website and did not find a link to a valid Facebook page. If this business does not link to a Facebook page we will
not detect it.
This organisation does not appear to have a Facebook page.
Facebook pages are a popular way of engaging with customers and prospects online. Businesses can advertise, run promotions and interact with their customers via Facebook.
Updates / Fresh Content
606 Days since last update Last updated
Recommendations
Keep this website up-to-date.
Stale websites appear lower in Google search results.
Out of date content can discourage visitors from trusting your website.
We use a wide range of methods to determine the likely last-updated date of this website, including technical indicators and machine-readable dates within the text of the website. This gives us a best approximate for when a website was updated, but we cannot know for certain. Some websites cannot be dated at all. This website does not appear to have been updated recently.
Mobile Responsiveness
Recommendations
Redesign this website to be mobile friendly. More than half of visits to websites are made using a mobile device.
46% of online shopping is done on mobile devices. Google penalises websites that are not mobile friendly. This website does not appear to be optimised for mobile phones.
Twitter
Recommendations
Consider using a Twitter account to interact with your customers. Twitter is the 7th most popular website in the world. 23% of adults with internet access use Twitter. Over 100 million people use Twitter every day.
We looked at the website for this organisation and did not find a valid link to a Twitter account. If the organisation has a Twitter account but it is not linked to from their website we are not able to detect it.
This organisation does not appear to have a Twitter account.
Twitter pages are a popular way of engaging with customers and prospects online. Businesses can advertise, run promotions and interact with their customers via Twitter.
Words on 5 pages Pages discovered
Recommendations
Add more content to your website.
Google penalises websites with too little content, and will tend not to show them in search results. Relevant content will attract and engage visitors.
Content is measured by looking at the first 5 pages of this website. Websites built with Flash or other non-standard technologies may contain
content that cannot be measured. This organisation’s website has a reasonable amount of text.
Analytics
Analysis tools discovered
Google Analytics
This organisation is measuring how many visitors it has by using a website analysis service.
Website analytics allows you to measure the behaviour of people on a website.
Contact details
Phone numbers discovered
Email addresses discovered
Email addresses and phone numbers are searched for in the first 5 pages of the organisation’s website. Websites built with Flash or other nonstandard technologies may contain content that can’t be found.
This website appears to include contact details.
Date of first registration
Domain age
Source: Nominet UK
This website is using an established domain name (.co.uk).
New domain names are not considered trustworthy by search engines
Sources:
This organisation appears in some online directories.
Organic search
This website is receiving traffic from search engines.
Less than 50 / month
Estimated visitors from search engines
30 search terms
Recommendations
Organic search traffic is where visitors find your website through search results, without clicking on a paid advert. Organic traffic is desirable because it comes at no cost, but ranking in search engines is highly competitive as a result.
Recommendations
Consider search engine optimisation (SEO).
SEO can bring you a huge amount of organic traffic.
Generally SEO requires that you build up your content, links and the quality of your website. SEO takes time to take effect, but once it works you get more traffic for free. Consider an AdWords campaign. AdWords allows you to target specific terms that people search for in Google.
AdWords doesn’t require that you modify your website. However it can work better if you design landing pages
for it.
AdWords takes effect immediately, but you pay for each visitor that comes to your website. Analysis covers GB traffic only. Traffic is estimated by a 3rd party source using a sample of search engine results. Websites with very low volumes of
traffic are less likely to be detected. We measured the loading time of this organisation’s homepage using a server located in the UK. Speeds will vary from user-to-user depending upon their computer, location and connection speed. This organisation’s website appears to load very quickly.
