Big Google Update Shakes Up UK Search Results

Our Recommendations:
1. Focus on the quality of your content.
This might sound obvious considering the entire point of Panda is to pick up on low quality websites, but it really does need to be hammered home. Focus your efforts on making content that is helpful for those reading it – write for real readers, not search engines.
Tip: Google wants to see a site that has good quality content over a large percentage of their pages. Don’t focus all your content on one or two pages, spread it evenly across your entire site and make it rich and relevant.
2.Try to meet your searcher’s expectations.
You could have the best, most amazing, piece of content– but if it is unrelated to what your visitors are looking for, Google could still perceive this as low quality.
Tip: If your site is ranking for certain search queries, you want high quality, useful answers for the queries in question. If you rank for something and don’t have any relatable, high quality content, chances are Panda will slap you with a penalty.
3. Don’t delete your low quality pages.
Google doesn’t recommend removing low quality pages, purely because removing content on the basis it could be negatively impacting the site from a Panda perspective could just be making your problems worse. Instead, you should look to fix your low quality pages by replacing them with high quality content.
Tip: If you’re concerned a page is low quality, don’t delete the offender – instead set up your robots.txt file so that Google doesn’t index the page. As you slowly work on improving these pages, you can remove the tag when you feel enough unique, high quality content has been added.
If you would like to get more information on Google updates or how Panda being included in the Core Algorithm might affect your website, or any further information on getting your site found in Google searches, simply contact us and request a free review of your site.