Here is a detailed SEO audit report that we created for one of our client’s websites www.idc-guide.com
- Technical SEO:
a. Crawling and Indexing:
- The website is being indexed by search engines without any issues.
- A sitemap.xml file is present and being correctly referenced in the robots.txt file.
- The robots.txt file is correctly configured and blocking any sensitive pages from being crawled.
- All pages are accessible to search engines and no crawl errors were found.
b. Page Speed:
- The website has an average page speed score according to Google’s PageSpeed Insights tool, scoring 91/100 for mobile devices and 100/100 for desktop devices.
- Some of the reasons that could be impacting the page speed score include large images, render-blocking resources, and server response time.
- Improvements can be made by optimizing images, minifying CSS and JavaScript files, and leveraging browser caching.
c. Mobile Friendliness:
- The website is mobile-friendly and scores 95/100 according to Google’s Mobile-Friendly Test tool.
- All pages are responsive and adjust well to different screen sizes, making it easy to navigate on mobile devices.
- On-Page SEO:
a. Title tags and meta descriptions:
- All pages have unique and descriptive title tags that accurately describe the content of the page.
- Meta descriptions are present on all pages and provide a brief summary of the page’s content. However, some of them are not optimized and could be improved by including relevant keywords.
b. Headings:
- The website uses H1, H2, and H3 tags to structure the content on each page.
- The headings are descriptive and provide a clear hierarchy of the content, making it easier for users to navigate the website.
c. Content:
- The website has high-quality and relevant content for the target audience.
- However, some pages have thin content, and there is an opportunity to improve the content by adding more detail and relevant information.
- The website has some duplicate content issues that need to be addressed, as this can negatively impact search engine rankings.
d. Images:
- Images on the website are not optimized, and some of them are large in size, which can impact page speed.
- Image filenames are not descriptive and could be optimized by including relevant keywords.
- Alt tags are present on all images, but they are not optimized, and some of them are empty.
e. Internal Linking:
- The website has a good internal linking structure that makes it easy for users to navigate the website and find relevant content.
- However, some pages have low internal linking, which can negatively impact search engine rankings.
- Off-Page SEO:
a. Backlinks:
- The website has a low number of backlinks, which can impact search engine rankings.
- Backlinks that are present are mostly from low-quality websites, and there is a need to improve the quality of backlinks.
b. Social Media:
- The website has a strong presence on social media platforms, with links to the website being shared regularly.
- However, there is an opportunity to improve engagement on social media platforms by creating and sharing more relevant and high-quality content.
- Local SEO:
- The website is not targeting any specific geographical location, so local SEO is not applicable.
- Recommendations:
- Optimize images by compressing their sizes and including descriptive filenames and alt tags that include relevant keywords.
- Improve page speed by minifying CSS and JavaScript files, leveraging browser caching, and optimizing images.
- Address duplicate content issues on the website.
- Improve internal linking by adding more links to relevant pages and improving the anchor text used for internal links.
- Improve backlink profile by acquiring high-quality backlinks from relevant websites.
- Create more high-quality and relevant content on the website to improve engagement on social media platforms and
