Received this regarding one of the websites we manage and promote.
[SEO Company] I’m a freelance digital strategy consultant for small-to-mid size firms. I’ve assisted a number of companies increase their leads and revenue by ranking them on the 1st page of Google. I took some time to audit your site www.idc-guide.com and found a couple of things that could be improved to rank your site higher in Google and significantly increase traffic. Please see below:
Currently your website is ranking at the 2nd position of 25th page for the keyword scuba diving australia which I can easily improve. I also noticed an opportunity to target some other profitable keywords which your competitors are not ranking for.
Lastly I can see you have a Google Pagerank of 4 This could be higher, however your website has several coding errors. This means your content isn’t getting indexed in search engines, which results in less traffic to your site, so fewer potential customers know of your services. Fixing these errors is critical if you wish to rank higher.
There are several other issues I noticed. If you want to know the remaining errors just reply to this email and I’ll send you the full list of errors, other profitable keywords and also a free quote on addressing these issues.
Website Owner Reply – Thanks for the message, we are interested in improving the search positions and will be interested at the errors you have found and perhaps we can work together going forward to get this site the best it can be
[SEO Company] Thanks for your email. I went over your website in complete detail and found several issues, details of which I have explained below. I have broken down the issues into 4 main sections. Addressing all the issues below would give you a boost in your search rankings and also offer your visitors a higher quality user experience:
1. Information architecture
Your site architecture is riddled with underlying coding errors. These errors hide most of your content from search engines, not allowing them to index properly. Below I’ve outlined the location and number of html / css errors including:
21 Errors in Home Page
105 Errors in Exams Page
10 Errors in IDC Page
These are some randomly selected pages. You have a similar amount of errors on almost every page of your website. Fixing these errors would be the first step in ranking higher.
2. Pagerank
Your website pagerank is 4 (0 being lowest and 10 being highest). We can increase your pagerank by getting you a good amount of contextual high quality PR backlinks which will increase your position in search results for your chosen keywords.
3. Mobile optimization
Your website is not optimized for mobile devices. Considering more than 70% of users are accessing the Internet through mobile devices, you are offering these users a poor experience.
4. Design
Your current design looks great around the header area, however the body (where the content sits) is poorly designed and lacks structure. This does not equate to a good user experience and will be leading to a higher bounce rate. It’s vital for SEO that new users are encouraged to stay on your website to reduce the bounce rate. We can redesign your website below the header to make it look more modern and SEO friendly.
If you award us the job we will prepare multiple mock ups and send you a number of different options. We will then work on your feedback and modify the mockups until you are 100% satisfied with them. We will provide you with an unlimited number of revisions and only when you are 100% satisfied with the design we will implement it onto your site.
Our Services
Considering the structure, design and SEO issues, we can offer you a discounted package that includes fixing all of the issues above. This package will give you a major boost in your search engine rankings for your chosen keywords and provide your visitors with a more personalized experience:
Redesigning (Minor changes)
Fixing W3C Reported errors
Onpage SEO Fixes
Mobile Optimization
100 High PR Backlinks
Time frame: 15 Days
I only assist a limited amount of clients so I will be able to give you dedicated support throughout the entire process. Do let me know if you have any questions. I look forward to your reply.

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