The business network – LinkedIn is primarily a business networking tool. Businesses can create profiles similar to a resume format You can also create groups centered around your business or an industry topic such as small business marketing, email marketing, social media, real estate, retail, etc
You can invite people to join your group or an individual can ask permission to join. Within the group, members can engage in discussions and post news for others to respond. LinkedIn, like Facebook, is a good place to share company news and maintain professional contacts. It also stands as a good resource for posting jobs and recruiting individuals.
We have tried to define for you the three big dogs of social media: Twitter, Facebook and Linkedin. In future posts we will share tips and tricks of blogging and answer your questions about why social media is essential, how to be most effective and most importantly how to partner social media with website / business marketing efforts.