More link requests emails!

Currently ourselves and our clients are receiving a huge amount of link request emails, this is due to the fiercely competitive nature of SEO and link building is a critical building block of every SEO project. Here is a recent conversation I had with a client
Client: Today we received link requests from 4 companies I normally ignore these requests, do you think they are a good idea?
Delicious: As a general rule you are right to ignore them, links on other sites to your own are very good for your sites SEO but the links they will be offering are normally very poor (in terms of the ‘Google’ power and age of the page and the amount of other links on them)
Looking further at your specific email requests the company requesting a link on your site are offering you a link on one of their ‘link pages’ that already contains hundreds of links to other companies on very low value pages, so its almost worthless and your link to them would be worth much more to them that their link would be to you.
As you know we encourage you to get ‘related’ reciprocal link and have put some on your site as part of your SEO project, we will continue to do this at the rate of 1 new link per month over the next months with your permission and will ensure the link values are equal. Links are an important part of SEO but being associated with link farms / spammy sites is less than good