New Website Performance

Commonly for business brochure websites, that are brand new websites as opposed to redesigns, we get asked what to expect in terms of performance / business inquiries, here is a recent reply I gave to a client who asked me how his website is doing compared with other new launched websites.
I would say the site is doing better than expected seeing its brand new, the search engines know you are new and don’t take much notice of you to start with normally. Your rankings are not ‘firm’ to begin with normally and you can be bounced all over the place in the first months.
Needless to say you are doing the right thing by using PPC advertising and that is bringing you quite a number of valuable visitors in the last 30 days. New sites simply take time to get ‘noticed’ and ranked accordingly but rest assured cream always rises to the top.
Just noticed that you are number 11 for a competitive term already, after the website was launched only 3 months ago, this is a national / UK wide search term and a good sign of things to come.
The website is going to be around for a long time and earn you lots of business but you are up against loads of established websites / companies so its going to be slow to start with, here are some tips you can follow to improve your site and its search engine ranking:
1, keep posting on your blog.
2, ask friends / contact that have websites to get a link to your site.
3, post on more forums and have your website as your ‘signature’ and try to mention your site if possible.
4, get testimonials from clients and give them to us to regularly update your site.
5, Send us new photos for your photo galleries