Ongoing Website Promotion

We commonly do a three month SEO project on websites to promote them and to keep them ranked high in the search engines, but often get asked what happens after the three month period, the following exchange between ourselves and a client gives you an idea of what to expect:
Client: We are going to go ahead with your 3 month SEO project. I understand what the project is for and what benefit it can give us but we would like to know what happens after the 3 month period of work is completed? Do we continue that or maybe at a lower standard and so are there further payments required for that?
Delicious: Good question about the SEO project, this is one I have been asked before, SEO or Search Engine Optimisation is the process of making sure that your website content can compete with your competition and that the website is totally visible to the search engine’s ‘spiders’ and getting valuable links pointing back to the site. You can compare a SEO project to repairing, cleaning and polishing a new car, we ensure the car passes its MOT and then clean and polish the car to perfection but the polish is pretty good and doesn’t just wear off overnight. The work that is done during the project is permanent and if done correctly can only benefit the site long term, this is something that I’m sure you will be pleased to hear.
We can ‘confidently’ say that after we have completed the website design and build and have completed 3 months SEO work on it,  that your site is going to be very Search Engine Friendly and you should notice increases in website traffic and website ranking. Once the initial SEO period has been completed you could opt for us to continue working on promoting it but for a new website I would say it’s a good time for us to step back and perhaps give you some ideas about promoting and marketing it and then review the website situation at the 1 year point.
We have some clients whom we promote and market their websites every month and we have others that are happy for us to do a 3 month project then review the results. We can give you advice at the end of the 3 month SEO project and at the 1 year point, your websites birthday / anniversary.  Not only do we do the SEO work or ‘polishing ‘ on your actual website we also do plenty of marketing work on other sites to get links to your site which is very important and gives the search engines a nudge that your site is important.
In summary an initial 3 month SEO project is normally adequate for new websites but existing websites that are in competitive markets will benefit from extended SEO projects, for more details read about our SEO Projects