So, you’re putting your heart and soul into your news section / blog only to be met with a disappointing amount of visitors? It can be hard to keep going when no one’s listening, but by taking advantage of some simple steps, your exposure can be maximised, with web users returning time and time again to hear what you have to say. Search Engine Optimisation is just as important for blogs as it is for articles and web pages, and without it, you may find yourself not getting the results that you deserve.
Typically, there are three ways to improve the hit rate of your blog. These include tweaking the content on it to send it soaring up the search rankings, ensuring that it is being linked to in all the right places (this is known as off-site optimisation) and promoting it through social media channels such as Facebook and Twitter.
On-site optimisation refers to adapting the content on the blog to increase your search rankings. This can be achieved through keywords, meta tags and the content itself. Keywords should feature in headings and sub-headings and can also be bolded too. Nonetheless, you can try every SEO technique in the book, but the only real way to send your blog up the rankings is to make the content as informative and engaging as possible. The balance between high-quality content and great online marketing is extremely important, and the social networks have a pivotal role to play as the more people click on your link when you post it, the greater the chances are of people sharing it and the search engines picking up on the hits generated – rewarding you accordingly.
If you have great ideas but are unsure how to get them down on the screen, or you’re a competent writer but simply don’t have time to make the various tweaks needed to optimise your search rankings, you can consider approaching a digital agency. They’ll be able to handle SEO on your behalf and will go the extra mile to understand your core values and your target audience, leaving you free to focus on your business – whilst allowing you to have as much input into your blog content as you wish.
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