Search Engine Marketing

You may have realised that almost every aspect of your digital presence works together to boost rankings in the search engines. This is what we mean when we say that we don’t do SEO in the traditional sense – we actually don’t. What we do is to execute a holistic strategy that covers all aspects of your online presence, including your presence in search engines, rather than just using out-dated or black-hat techniques that may temporarily boost your rankings but will hurt your site in the long run.
Onsite
The technical side of SEO, including the site structure, Meta data and user experience is all taken care of straight away. So from the very start your site is given the best possible chance to rank effectively. Initial site content and listing pages are built on by our blogging strategy that develops fresh, keyword-rich content, that Google loves and is happy to rank. As a result, more and more of your pages begin appearing in the search engines for targeted terms, and more and more people visit your website as a result.
Off page
When it comes to ‘link building’ we don’t go out and pay for thousands of bad links that may end up penalising your site. Our influencer outreach strategy already has it covered, allowing us to build hundreds of high quality links from reputable, authoritative sites. Google prefers quality links over a quantity of links and doing SEO this way ensures that whatever algorithm updates occur in the future, your website will always be safe.
Local
As part of our digital promotion strategy, we will also audit and improve your business and local listing, to ensure that you are completely covered when it comes to the search engines. This involves carrying out an audit on your current listings and creating and improving online citations for your business. Once complete, your headquarters, and any other locations you wish, will always appear correctly on Google.
Email Marketing
Email marketing is a cost-effective way to ensure they always return, time and time again.
Building a database
We will work with you to harness online and offline marketing efforts to capture potential customer email addresses. We will also add a sign-up box to the website where users can register to receive the latest news and offers. On top of this, you may already have an existing database – our insight session will uncover this – and we will continually grow a database as more and more people purchase via the website.
Marketing to customers
But it’s no good having a database if we never use it. We would create, design and then schedule a series of emails that will regularly go out to customers, alerting them to the latest offers and deals that may be available, as well as interesting content from the blog. Promotional offers can also go out at key dates in the calendar or whenever relevant.
What we do
We will work with you to learn about your business, understand your audience and give you the creative results you need. Whether you’re a charity or college, a school or council, we can help you engage with your audience. We will work with you to get your message across and enhance your organisation’s public image. If you need to communicate with your customers we can help. From creating a brand to developing a marketing campaign, we can give your business everything it needs to stand out from your competitors.
Design / Creative
Brand Development
Identity / Logo Creation
Literature / Brochures
Websites
Advertising
Publishing
Creative Copywriting
Photography
Websites
Web Development
E-commerce
Content Management / Database
Web Management
Bespoke Programming
Web / Online Marketing (SEO)
Video Streaming
Hosting
Marketing
Marketing Plans
Promotional Marketing
New Business Marketing
Search Engine Optimisation
Pay Per Click / Ad Words
Viral Marketing
Creative Copywriting
Video Production
Script Development
Photography
Concepts / Design / Production
Creative Copywriting