Why choose us?
We collaborate with businesses of all sizes to increase their online visibility with a focus on delivering strong ROI through highly targeted traffic. We are a team of Website Design and SEO Experts who have all worked at the consultant level in corporate IT, we will go that extra mile to understand your website and business goals.
We are solely focused on delivering ROI. We rank you for profitable keywords that we know will generate revenue. Our team is virtual which means no overheads – your money goes directly into your campaign.
Phase 1: Online Market Research
Great SEO campaigns start with a strong understanding of the clients business and desired client base
What types of tasks are involved in Online Market
Research?
Business scoping: Understanding you.
1.Understanding your business & Scoping
2.Identifying the right customers searching online
SEO Research: Creating your SEO Strategy.
1.Competitor identification and research
2.Competitor link profile analysis
3.SEO Strategy documentation and research
4.Content production plans, guides and calendars
Phase 2 : Relevancy and Coding
Onsite SEO extends much further than just a title tag. The most successful brands view onsite SEO as an opportunity to drive traffic and thought leadership.
10 prong methodology for onsite SEO
In-depth Keyword and market research
Keyword mapping: Identification of all mark ups required to rank well for your main terms.
Technical audit by globally recognized Technical SEO specialists. Backlink profile analysis
Competitor link analysis
Content performance audits: What content is performing well, why? And what should we produce more of?
Competitor content analysis: What content are your competitors building and what is getting the engagement you need.
Content expansion plan: A team of Content Marketing Consultants building out your 3, 6 and 12 month plan to produce the best types of content to drive thought leadership and traffic in your space.
Content production: We have an in-house team of expert content writers, graphic designers and coders to build your widgets, info graphics and blog articles to drive success.
Outreach Plan: A tactical action plan of who we are going to target to seed your content to to get visibility, backlinks and build up your online presence.
Phase 3: Boosting Site Popularity and Authority & ongoing campaign improvements.
Google loves websites that have a high authority and popularity. Our team are experts at link earning strategies and Content Marketing
earn the highest quality and most relevant links for your business.
Our link earning strategies include
1. Online PR and Outreach
2. Link baiting and ego baiting strategies
3. Gov and .EDU link placements
4. New age Guest Posting ( linking together Content Marketing & Guest posting to get awesome coverage and great links)
5. Local SEO link earning: Directories and local forums to boost local listings.
What do we want to achieve for idc-guide.com ?
1. To increase organic traffic to IDC Guide.
2. To increase the number of clicks on Adsense and increase total revenue generated, especially that gained from organic.
3. To establish the business as a web portal leader for Padi instructor courses.
Current positioning for idc-guide.com
Organic search traffic has been slightly declining for the past 6 months.
Although new content is constantly being added to the website, the new content is not ranking highly and therefore not capturing organic traffic from Google.
8.1k keywords have been currently indexed in Google which provides a huge opportunistic platform to launch an SEO campaign. We just need to rank the existing content.
Backlinks
Backlink locality distribution is weak. This is the primary reason your content is not ranking in different countries. We need to build contextual backlinks to your pages that are country specific.
Backlink profile is weak in terms of anchor text and authority. There are very few authoritative backlinks and the anchor text is over-optimised. We need to acquire backlinks from high authority sites to push ranks.
Dominant page traffic for idc-guide.com
The ‘Exam questions answers’ page is currently bringing in ~70% of traffic relative to other pages, but it’s still a very small amount of traffic.
We need to work on finding more top quality content like this that will drive targeted traffic.
We will also optimise other existing pages by on-site tweaks and link building to capture more organic traffic.
We audited your link profile to find opportunities for improvement to drive up your rankings
Authority and Popularity You scored: 3/10
The site has strong content although the competition is strong and there needs to be a continuous effort to build out good quality links.
Strength
The possibilities for link acquisition are broad
We aren’t starting link building from scratch.
The site is already authoritative however it isn’t as optmised as possible showcasing a huge amount of potential to dominate
Areas for Improvement
• We need to increase the amount of referring domains through search and content strategies
• Increase the amount of domain authority through content
• Ensure the link velocity continues to grow exponentially.
We audited idc-guide.com from a technical perspective to identify opportunities for improvement and traffic.
Relevancy and Coding You scored: 7/10
The site has some good onsite elements completed. Although, we will need to undertake an in depth audit to identify opportunities and improvements that could be made.
Strengths
• Site is technically sound from a lot of perspectives.
• Robots.txt and Sitemap fully functional
• Site is mobile friendly
• www/non-www version correctly configured
• No pages are too big
• Small amount of 404 errors.
Areas for Improvement
• sitemap.xml was found on your site, but it is not referenced in robots.txt.
• the duplicate content for your site is 14%. The median for all other sites is 15%. The duplicate content for your site is more than 46% of all other sites.
• the Slow page load time
• Your pages disperse link juice too much. This means that there are unnecessary links which dilute page rank from being passed through your site. We can set up a silo structure to force link juice to flow to pages we want to rank.
SEO & Content Marketing Game plan
This is the initial 3 month plan. Phase 3 is ongoing from month 3.
Phase 1: Getting to know you (in combination with phase 2) Scoping out your campaign & understanding your business and team
Phase 2: Site Relevancy and Coding: (month 1) – Could revisit in following months in required.
In-depth Keyword and market research – 10 hours
Keyword mapping: Identification of all mark ups required to rank well for your main terms – 12 hours
Technical audit by our team: Technical audit of site to look for opportunities to drive up Search engine visibility – 10 hours
Content Tweaking: Producing content from content gap analysis – 10 hours
Backlink profile analysis: Analysing the backlink profile of your site to look for any issues – if required
Competitor link analysis: Identifying key link opportunities on key competitor sites – if required
Content Strategy & Plan: (month 1) – 20-30 hours
Content performance audits: What content is performing well, why? And what should we produce more of?
Competitor content analysis: What content are your competitors building and what is getting the engagement you need.
Content expansion plan: Our content marketing team building out your 3, 6 and 12 month plan to produce the best types of content to drive thought leadership and traffic in your space.
Outreach Plan: A tactical action plan of who we are going to target to seed your content to to get visibility, backlinks and build up your online presence.
Phase 3: Ongoing site authority and influence boosting: (month 2 ongoing) – 50 hours
• Ongoing link acquisition strategies based on our SEO Strategy
• Maintenance link building: Target of new referring domains per month based on your link acquisition strategy.
• Ongoing enterprise SEO reporting
• Ongoing SEO insights and implementation: Ongoing optimization of site based on SEO insights.
• Ongoing link acquisition from high authority sites
