SEO Questions

[Client] I have seen my competitor go right up in Google through having a few poor quality video. They are dire! Why doesn’t it seem like my quality videos have given me such a boost in Google?
[SEO] Google take into account 200-250 factors in their ranking algorithm and its possible that having a youtube account and video displaying on your site may be one of them, we have used video previously on sites and believe its good for clients and the search engines. I doubt it your competitor has benefitted noticeably just from having videos, its possible that he has an seo program running to optimise his site that includes content / link building and optimisation. That sort of info is normally only discovered when we do a full SEO program and within that we create a report with 50-100 measurable factors that can be used to compare your site with the sites in the top 10 for certain search key terms.
[Client] I am just enquiring stage. Finding out more about SEO – content as you know is king. Can you please tel me about copy writing (unique) for my website.
[SEO] As this is such a popular service now we have two different webcopy people working on this and think we can do 16 pages of text (as detailed below) based on the current text on the pages plus will need some guidance notes from yourself on each page
The text will be relevant / unique / search engine friendly (using key search terms) / rate highly in the flesh readabilty grading system / be proof read by two people and be grammar / spelling checked (of course)
The text will be checked and guaranteed to be 100% unique and not matched anywhere on the Internet (this is ultra important and will ensure your pages get ranked in the ‘main’ index highly) We have tools to check the uniqueness of text and you will be amazed how little a page of text has to match another page before it gets flagged up and a copy infringement.
This will take approximately 2 weeks, will phone you with the cost, you will have opportunity to proof read and suggest changes if you require changes on the initial draft.
[Client] As you will see, I am at the bottom of page 1. See my print screen below. Are you able to change what is shown on my page title?
[SEO] This could be done but the page title is one of over 200 factors that the search engines factor into their ranking algorithms, SEO can be a very complex field and one we are obviously involved with as we promote other clients website via SEO projects. Tinkering can be dangerous and can adversely affect other keyword search positions so would be happy to change what you want but would suggest if you are serious about SEO / promoting your site that you get us to do a SEO program for you.
[Client] I am getting link swap requests daily on email, should I bother replying?
[Delicious SEO] They are people wanting to swap links or pay you to put a link on your site for them, 99% of the time its not in your interest to give a link to a less established site and the more links out you have that dont return the link the worse for your sites SEO