SEO Quick Tips: Page Titles

The most important area of your site for search engine optimisation is the title. Your primary key phrase should ALWAYS be the first few words. i.e. “Essex electrician” or “chocolate fountain hire”. Instead a lot of websites  put their company name, ‘home page’ or ‘welcome to our site’ as the page title. This is a complete waste as anyone who knows your company name will simply type in your web address and ‘home page’ and ‘welcome’ aren’t really the searches you are targeting.
As your company name is probably unique and it appears somewhere in your site that is good enough to rank for it if its used to search for you. If a potential client does not know your company name, nobody in a million years is ever going to type it in so you will have completely wasted your best opportunity to be ranked for your key search term.