SEO Reporting Details

Here is a recent SEO report we compiled and sent to a client, sensitive and personal details have been removed
Content & On Page Optimisation
Below is a list of the work we at Delicious Webdesign have completed for your monthly on page optimisation. Each of these pages follow our strict in-house style, using your target keywords as a strong focal point for the piece. Each page is also unique in its content and entirely relevant to the service or product that the page is about. The effect of this helps your pages rank higher on the search engine results pages (SERPs).
Technical SEO
Below is a list of the technical SEO which we have completed this month. Because of the nature of technical SEO and the way different sites are designed, different tasks in this area can often take different amounts of time to complete. As such, the amount of work we complete in this area may appear differ every month. Our technical SEO is carried out as part of a rolling process where we complete a given number of tasks per month – anything which is not completed within the allocated time may roll into next month and we will update accordingly.
Outreach
Below is a list of the sites on which we have placed high authority links to your site’s target landing pages. Each of these sites have been manually checked for tone to ensure that they meet your brand image and guidelines. These sites have been carefully selected as part of an extensive link harvesting process, ensuring that each site has the power and authority to raise the status of your site, in keeping with Google’s latest algorithms. On top of this, each site has been manually checked for previous penalties from Google. As a result, each of these links will help your target pages rank higher on Google’s SERP.
Keyword Performance
The graph below shows how your keyword performance has changed over time. Each colour band shows a different set of rankings for a target keyword. In an ideal world each bar will be all green and blue; as the campaign progresses the combined size of these two bars should grow.
The table shows a list of the keywords we are currently targeting for your campaign. Each keyword has a given rank on Google which we are trying to propel, pushing the  keywords which are not already in the top 3 into this area and those which are already in the top 3 to the top spot of Google SERPs.
As your keyword rankings are subject to change from external factors such as Google’s weather reports and any algorithmic changes which Google implements, you may see the occasional dip in rankings. When this happens we will ascertain the exact reason for the dip, and inform you of what has caused the change.
Google Analytics
This graph is showing an updated version of your Google Analytics data. This covers how your pages receiving organic traffic has changed over time (the green bars), compared to the number of site visits purely through organic traffic (the blue line). While the exact results here will vary based on the marketing channels you use as a business. The numbers we are primarily concerned with here are the ones attributed to the blue line as that is within our control as part of the SEO. As the campaign progresses we expect the traffic levels to increase across multiple pages of the site.
This table shows your target landing pages and how well they are performing in organic search. Each URL here shows the number of visits the page has seen this month, along with key metrics such as the percentage of new visits and each page’s bounce rate. An analysis of these metrics may lead to suggested changes in the work we are completing under the content and technical SEO sections of our campaign.
Pay Per Click Recommendations
Pay Per Click, or PPC, is a digital marketing channel making your site appear at the top of Google’s SERP as a sponsored link. You may have seen these at the top of a SERP with a yellow box reading ‘ad’.
PPC can offer a massive benefit to your SEO campaign. By targeting the same keywords as your organic search, your page not only appears twice on Google’s SERP, but the results seen in a carefully managed PPC campaign can even influence and build upon the work we do as part of our SEO work, helping you climb the positions on Google quicker than ever.
Social Media Recommendations
Social media is a unique way of marketing your business which bring your products and services to your target audience in a friendly and relaxed environment. Not only does this help you interact with your customers in an area where they naturally have their guard down, this helps you build your brand image and improve customer loyalty in a fun and modern way.
This goes far beyond simply posting the occasional Tweet or Facebook message – a carefully crafted social media campaign with proper use of paid advertising can lead to massive boosts in traffic coming towards your site. This high volume of relevant traffic can then help boost your ranking on Google, furthering our SEO goals in the process.