Social Media and Email marketing

Love at first sight: Social Media and Email marketing
Email marketing and social media have together become the greatest form of communication for businesses across the board. Though marketing budgets have decreased due to the economic situation, small business are increasing their budget for email marketing. With both of these mediums growing it is apparent that they work together.
How to promote Email Marketing through Social Media:
1, Increase your email readership by posting the “view as a webpage” link of your email on your social media pages.
2, Add an email opt-in form to your profiles.
3, Facebook allows you to add a section on your fan page that provides fans with the option of opting into your email list.
4, You can tweet a simple message asking people to join you email list.
5, Through Linkedin you can post a news update encouraging people to join as well.
6, Post surveys through your social media outlets, increasing your survey participation and ultimately gaining stronger results Social media provides a space for relationships to develop.
7, Email marketing pursues this and has the ability of creating lasting relationships.
8, You now have a better view into your industry at large. Pay attention to what is being said and provide valuable content and feed back through your email marketing efforts.
9, The content you share can be diverse. Your email campaign can have more exclusive material while your social media efforts promote featured content.
How to promote Social Media through Email Marketing:
1, Add links to your social media page on all your outgoing emails.
2, Download icons that represent each application or simply link the text.
3, They should be positioned in a place that your eyes will naturally move to but will not detract from the overall message or original call to action.
4, When there is negative feedback from someone on one of your outlets follow up through email if possible. You make the impression that you are free and willing to help through any form of communication.
5, Promote a social media campaign through email. For example, set a goal to reach 1,000 followers on Twitter by the end of the year. The 1,000th follower will win product A free of charge for a year. Use email marketing to encourage your recipients to join in.