Website Design Brentwood

Here is a brief appraisal we done for a Brentwood based company’s Website after some brief questions on a redesign proposal.
General Website Design
In general your site looks modern and fresh but the long centred text on the Home page is a little dated and some of the layout is slightly out of alignment (e.g. the “Offering the full range…” graphic at the top is slightly out of kilter). There is often no right or wrong in design but I would just say that the design, whilst not bad, lacks the finesse of a graphic designer.
Webcopy / Populating
When creating sites for clients we always work with them to make sure that the site gets content onto all of the pages to be available on line (i.e. populating the site). There are a lot of links on your site which end up on the same page. This would be annoying for someone using the site expecting to find information and you’ll probably lose them as a client if they just get the same page every time. It would be better to put a small amount of content on the pages that arent completed yet to built on the content at a later date or un-publish the blank pages until you have some content on there.
CMS
Basically, without a CMS how do you intend to get the pages that are currently incomplete to be updated? Presumably you need to contact the web design company in order to make any changes. How about special offers and promotions, new course, new dive centres. Any changes you make to the business should be part of a dynamic website and with a CMS you can do that very easily. Without it you need to contact the web design company whereas in the same amount of time it takes to ask them you could update the site yourself, for free!
SEO
Search engines like to see websites that are constantly updated. Access to the CMS will help you to do that. In addition, the CMS gives you an easy way to update the “Meta data” which you would otherwise have to code into the html yourself.
We certainly don’t mean to be overly critical but I know that a new, well design and executed site would benefit the business. If you would like to see some of our work please have a look at the portfolio (There are links to the top right of every entry to the actual website). Targeting the right key words is very important and this is something we have great experience of with many examples of high ranking sites for competitive terms where they previously ranked nowhere for a specific search term, with an extended SEO campaign we are confident in increasing visitor numbers and conversions from website visitor to customer.