Example details you may receive if your website needs backlinks from other established websites / companies:
After reading reviews on your business it is clear that you are very good at what you do. If finding your business online was easier it is obvious that your business would benefit hugely from the increased visitors to your website.
Please forgive the direct approach I was looking at your website which currently has no relevant links and a very low Open Site Explorer homepage score. Your backlink profile (other websites that link to you) is one of the most important factor determining where you rank in search engines. (You can see more details of your links at to the Open Site Explorer page).
The search term [search term inserted here] receives over 2,400 broad match searches and 280 exact match searches each month on Google.co.uk alone, the problem is your business is not getting a fair share. Position one of Google is expected to receive a click from 36.4% of potential customers but that number decreases dramatically so that position two’s share is 12.5%, position three is 9.5%, position four has 7.9%, this steadily decrease results in position ten getting lonely 2.2% of the traffic share.
Your website could see a significant increase in traffic by building relevant links as well as optimising the structure and keyword ratio of your content. I’d like to offer you a free in-depth website audit covering these and many other important factors along with what could be done to improve your current rank. This audit is 100% free and will benefit any website owner.
I’m sure you receive many generic sales emails offering business services. I hope in taking the time to find out a bit about your website before contacting you will go some way to proving that we are a credible professional ‘UK’ business that goes the extra mile for our customers.