Features of a great website in relation to its website analytics
1 Think about adding analytics to your website before you start building your site. Any good web designer will be able to advise you.
2 Web analytics is an ongoing exercise. Try to look at your data at least once a month if not once a week.
3 Define what metrics are key to your websites success and measure these areas.
4 Share the insights with your wider team – with insight comes ideas!
5 Be aware that web analytics still requires human interpretation. To make sure the data is being interpreted right, hire the help of an expert.