Our social media team have years of experience following the latest social media trends and algorithm changes for a number of platforms. This puts our team in a great position to understand where certain audiences are spending more of their time and where they are best engaging with content. We think that the best starting point for this campaign based on the adult nature of both businesses would be Twitter.
Naturally, as will every element of our marketing with you, this will grow and evolve, so we could end up running numerous platforms. However, we think Twitter is a good place to start.
As we discussed, social media is an excellent way to build credibility as people look at social profiles as an indicator of trust. Additionally, by building online popularity for your brand, we will not only attract people but help you to build up a buzz and energy around the brands.
Social media channels should be as organic as possible. Stock images do nothing but make the viewer feel like you are unoriginal and much less credible. As such we want to use original images and video content from yourselves where possible.
We can also share imagery and video content from social media users and performers using either of the platforms to populate the feeds. Additionally, as above, we have in house graphic designers and photographers who can help create brand-related graphics and images. This could be anything from the raw imagery, to the designers using news articles you have been featured in to make graphics for the social channels.
When it comes to posting on your social media channels, we will create captions that are in keeping with your brand guidelines and engaging to your target audience. Our approach will always emphasise your core messages and values.
Within our social media campaigns, our aim will be to raise awareness of the brands and ultimately, build an audience in the UK. All of our campaigns will follow the same approach as our channels by maintaining the brand image and messages. This includes selecting the right imagery and hashtags to help your social media pages appear in front of your audience.
Alongside our content creation, we will actively work on the engagement for your social media channels. Our aims will be to connect with and contact people within your target audience in order to raise awareness of your brand. This process will help keep your brand at the forefront of their minds when looking for any of the services you offer.
Although every campaign is unique, and each channel is different, our social media experts tend to follow the below process, as it is proven to be successful.
• Research into your target audience. In order to see the maximum success from our campaigns, we want to completely understand your target audience. Aside from knowing their sex, age and location, we also will look into their career path, interests, purchase behaviour etc.
• Ensure your brand is presented at its very best. Regular content creation and engagement will always reflect brand messages and values. Our team takes into consideration your unique tone of voice and brand personality to ensure you are represented correctly online. Our posting will also remind your connections of who you are, what your expertise is, and why they should buy from you.
• Connect with your target audience. We will always look for different opportunities to connect and engage with your audience on their newsfeed in order to raise awareness of you in the UK.
• Build up a following of engaged and relevant users. With knowledge of your target audience and your brand, we will send follow requests to the relevant parties. As a result,
we have an audience of people who are interested and engaged in our content.
• Help convert engagement into sales. In our content, calls to actions and links will be included to build excitement and create a return on investment.
In addition to business development, our social media
campaigns have the following benefits:
• An increase in brand awareness.
• An increase in website traffic.
• A better level of customer service.
• Reputation management.
• Social listening.
• A better SEO result.
We have created three tiers, work would be carried out over a period of six months. We will need to set agreed KPIs with you, but this would need to be based upon further conversations.
