Pricing for websites

Always a tricky one when someone wants a quote for a website before telling you their full requirements but we do our best ‘if pushed’ for a quote to give an accurate estimate as the following exchange demonstrates:
[Website Client] We are family run business based in Rainham, Essex. We are currently looking to update our website to make it Bright and modern, incorporating a logo. Bright & clear home page with not to much text. we would like to photos with prices attached, as no one else does this. if you could contact us to discuss ideas and costs.
Some more information about us:
We design, manufacture & fit shop fascias, vehicle vinyl signs & wraps, logo design, handmade advertising boards. We are a family run business, established in the local area for 20 years. No job is to large or to small, we cater for all. We support the local community as much as possible and many of our business customers are on our doorstep. We also support the local drama group & provide them with banners, stage props & scenery free of charge.
We would like our website to be easy to use and would like to have photos of our products changing automatically.
We like to think of ourselves: As Reasonable prices, friendly, professional, creative, reliable.
Or objectives are:To provide more detailed information on our service & products. Also to compete with local competition.
Customers: Most of them are local based companies, they are local shops & business. Large companies and all mobile contractors.
[Delicious Webdesign] Believe we talked about a redesign to your business brochure site and webcopy (text) think that would give you a great grounding for your updated business website. Here are some links that show you what’s included in business brochure sites and webcopy (links given)
Hope this sounds understandable ( I sometimes use techy terms so sorry if I confused you on the phone)
Please take a look at our Website Design Project questionnaire and if they are relevant please answer those questions or tell me when we next talk / meet.
[Website Client] Sorry I have not responded to your email, it has been a very busy week.
I have printed a copy of the planner, shall go through it this evening and foward to you tomorrow.
[Delicious Webdesign] Great, Lots of information for us on there, please confirm these are the sites you like and want us to use as ‘guide’ sites for your redesigned site
Website 1 and 2: Clear Design, not to much text
Website 3: We like the toolbar for products. text on Signs, easy to use and navigate.
Website Sections / Pages
I see you like the local main competitor website, will you want the same products that they have? I have included your products and their products in the page list below, ideally you would have one page on each with unique text / images for each but that will obviously cost more for webcopy (text) and be more work for us building the website so perhaps you can tell us if you dont wall all the products / services then highlight the ones you want to have their own text / pages:
Home page
About us
Products / Services
Exterior signs (Shops)
Interior signs
Vehicle graphics (vinyls and wraps)
Exhibtions
POS / Displays / Banners
Digital Signage
Logos
Full digital printing & laminating * full vehicle digital wrapping
Pvc banner printing
Shop facias & window graphics
Architectural signage
Printed corex boards
Engraving / laser etching
Label printing
Acrylic & metal fabrication
Health & safety / road signage
Testimonials
Gallery
Contact
Webcopy
Do you want us to provide your webcopy for you? or do you want to do it yourself? here is some more info on webcopy https://www.delicious-webdesign.com/webcopy.html a guide price is 12 pages / 3000 words with your guidance will be approximately £300
News page
Do you want a news page (blog) that you can use to create new sections / pages when you require them? you could take photos of all your work and describe new jobs as you complete them (excellent for the website’s ‘health’ in the search engines and great for the potential customers to view)
We are confident we can produce you a website to exceed your requirements but need to know answers to the above to start to get a better idea of whats required / costings etc.
[Website Client] Yes these are the web sites that we liked. Can you please give me an estimated price for a site with 10 pages, as we are looking at costing.
[Delicious Webdesign] Hi Julie, hope you had a good weekend, If you answer the questions in the email send on Friday then we can give you a more accurate price but if you want an estimated price then a simple 10 page website with contact page / gallery and other services pages but without a Blog / News page and without us doing the Webcopy using your ‘guide sites’ as examples as the site you want and taking your answers from the ‘website design project planner’, the cost will be approximately £600, if you look at the website projects page it gives full details about what is included (your transfer and hosting for the first year is included obviously)
I think if you wanted a page for every service and page for all the heading below (23+ pages) and want us to incorporate the blog it will be classed as our ‘Premium plus’ website package and will cost between £1200 – £1299) you can reduce the price if you want us to do less ‘SEO’ (website optimisation) on the site. The Premium Plus website comes as standard with a one month website optimisation project.
[Website Client] Many thanks for your time. This information has proved very useful, we most certainly want your company to take care of our website, will arrange a meeting next week to organise payment and final details, we always thought we would be using your company’s services this time for our website redesign.