Everyone starting a brand new business / venture is going to be nervous, unsure about everything and anxious about the business and the website they need get created to enhance / promote and compliment their new business, here is a conversation I had at a trade fair then on the phone and then on Facebook chat that demonstrates a normal client’s worries about having a website built for them.
[new website owner] thinking about starting a new business and as such would need your company to create us a website and promote it in Google.
[website design company] do you still need us to do you website, you mentioned it previously?
[new website owner] I’m not sure a website would help. I used to have a website for my parties and I didn’t get my business directly from it. All my business was recommendations. I like the name of the website you recommended.
[website design company] websites are long term things and possibly your website wasnt promoted / created correctly / optimised before, we are expert at doing that.
[new website owner] Thing is thoe with my goods I don’t post them I deliver to the client or they collect them. Its only small at the moment. I’m doing a craft fair in 2 weeks time to guage people’s expecations.
[new website owner] def looking into getting a website done soon. A friend has said they will do it for me but I want it done so it can be found up high on search thats what you do isnt it? I dont get it all really, seems very complicated.
[website design company] yes thats exactly what we do – anyone can create a website but you need it to be found in Google to thrive in the business world you are entering.
[new website owner] and how do you do that is it hard?
[website design company] yeah of course its hard but we have ways to make you a success. For an example of our previous good seo work, in google search for ‘essex builders’ and we have three clients in the top ten – thats a real competitive term.
[new website owner] Ok so if I provided all writing and photos how much we looking at?
[website design company] We need to know lots of things before giving you a cost – I could say it cost £x but that would be silly – you need to tell me exactly what you want and I can tell you the cost – things we need to know include:
How many pages on your website / do you have company colours / do you have a logo? / what menu sections do you want? / what sites do like? / do you you want to use then as a ‘guide’ for the design of your site? / do you want to update the text yourself / do you want a news section (blog) ? / do you want us to promote it actively for 1 week, 1 month or more perhaps 3 months? / how many photos will you provide? / have you any images can you provide? / how many galleries do you want? etc etc…….
We have a normal process (website project design) questionnaire for this or you can just come for a meeting.
[new website owner] going ask my sister if she can do some wording for me and put a rough draft of how id like it to look. so do you think £425 would get me a basic sight like what i showed you?
[website design company] yes – dont worry this is all ‘simple and easy’ for us but its really important you get what you want and also its created to earn you money by being ‘search friendly’ – also if you have a strict budget then can build you something that fits exactly to that budget (obviously you get a facebook friend discount).
[new website owner] Oh god its confusing isn’t it lol. I don’t no really what I want I shall look at other peoples to get an idea I think
[website design company] yes its a good idea to find sites you like the look of.
[new website owner] ok well will have to be in a couple of months as have no money left but defo want one as think it could help. may be something not to involved. simple but gets the point across
[website design company] can easily start now with a small site:
4 pages with one contact page / one gallery / one about us / home page and one services page with potential to create more pages / more galleries / add a blog at a later date
You will get the webstie name (domain) / hosting / email / site design / logo creation / 6 pages with you supplying all text and photos included in the website cost. We have a developer becoming free next Wednesday that I could put on this. Your new website will be SEO friendly / W3C compliant and would be much better / nicer / easier to use that the guide site you showed us earlier.
[new website owner] I am starting to see why I was recommended to me, after speaking to you on the phone you really have make this should easy and have put my mind at rest about your ability to make me something that looks and works great and will earn us a living eventually.
[website design company] yes but for you there would be lots of SEO love thrown in, if you didnt know seo = search engine optimisation = make it rank highly as quick as possible, as I said previously its great that you can provide some good webcopy, the more unique content you can provide the better
[new website owner] well my sis is good at that but she has been really busy with work. im terrible so would need her. my sis got the brains lol. yeah will roughly draw somthing up. Do you think it would get me business. Iv looked into doing wedding fairs and tables are £300 I can advertise in mags i no, would this SEO do you have to keep this up then.
[website design company] you can advertise online in directories / review sites / forums etc for free. We can also set you up with a free £50 google advertising voucher if you start a Google PPC campaign, your site would be built with good SEO (SEO love) and will give you some tips to help yourself if you dont want to pay us for any more SEO work.
To give you some idea about other clients and how much work some businesses put into their standard business brochure websites and their website marketing – Some website owners / clients spend over £5,000 on a website and then £1000 per month on SEO and PPC advertising
[new website owner] That’s a lot of money, how much if wanted you to keep doing what you do to keep near the top. is it monthly?
[website design company] can work to your budget – if you pay £100 per month you will get £100 of work (actually you would get more 🙂 ) You really need to sort your designs / ideas out then come and meet me at the office here to let me show you whats possible. You will be impressed with our previous successes.
[new website owner] £100! id need to be selling a lot of trees! lol i dont really get it tbh. basically if i got you to do a website then if I didnt get you to keep doing what you do you wouldnt see my website in search is that what your saying?
[website design company] not at all, the more you put into it the better its ‘starting position’ in the google rankings and its ‘visitor numbers’ will be but there is always room to improve – you cant create a new site and expect business to flood in without lots of work and effortif your budget is limited I would recommend you following my list of website promotion activities to make it work, dont forget you get business not only from Google but from review sites / directories / facebook / twitter etc
[new website owner] yeah i know that I wont get loads of business just like that just want to know whether once site is done how much per month is needed to put in as its all about the money and whether its worth me doing it or not. My previous website didnt do anything. I got all my work through advertising in mags and people who had my parties would tell people.
[website design company] only a few clients with big budgets pay us to do SEO work on a monthly basis – you can do some of the SEO work yourself but the site will be ‘polished’ and ready for action and good rankings straight after its launched.
[new website owner] ah ok that sounds ok. is it hard doing it yourself thoe asa i dont have a clue.
[website design company] I would say even the smallest site enhances your normal advertising – much better to look at someones previous work on a website and makes you seem genuine and a ‘real’ business
[new website owner] yes true. everyone at the craft fair asked whether i had a website. I need a website obviously. One last question can i be called sweetcreations as think someone else already called it as my bussiness cards have will have sweet creations on
