All our websites come with search engine friendliness built in, meaning we dont simply build your site and leave you to it, we give you that extra bit of love that could make the difference in making the search engines like your site more than your competitors, this exchange with a recent client demonstrates the effort we take to ‘polish’ your site ready for the search engines:
[Website Client] I am pleased with the way the site has turned out and look forward to the business getting on its feet. Will be emailing you a few minor things we would like to change, but my concerns are really about how you were going to get our site noticed as when we spoke originally you talked about SEO. As you know when we originally spoke we were quoted a 9 week time period to complete our project and as you will remember we sourced a local web designer as others all used designers in India. Now while I’m not particularly bothered about the time it’s taken, which I know is partly down to us as I’m happy with the finished design. As I’ve had my own businesses for many years I worry about paying the final amount as in the past I’ve found it’s hard to get anything done after you’ve paid. Could you please just let me know your plans for the SEO and when you will be implementing this and then we can make the payment.
[Website Designers] We mentioned SEO the other day saying we were going to continue working on your site as its our ‘standard’ to fully review the site and make SEO updates once its live, even though I mentioned SEO we didn’t commit to a full SEO project as your budget didnt alow that at the time but let me assure you that your site has been created in a search friendly way and as a coincidence I started to re-check the site just this evening and found some changes that are required that will be made shortly by the developers.
You will then get a website statistics report setup and get a monthly report of your website visitors, I will also give you a SEO report after all my ‘tweaks’ have been made with some recommendations for you to help your own website get better visibility in the search engines. Your website will be included in the Google Local listings / will add you to Google webmaster tools and ensure all pages are submitted / indexed to the search engines. In short its not our style to leave you as your success is my next ‘advert’ for our services.
[couple of days later] …………
Good news as your site is now indexed well by google (815 pages in its index already). We have continued to work on your SEO giving each page a unique title / heading / description and each product page now has a unique page title (very good for SEO)
Some actions performed today …………….
1 Have added analytics code to website (told you in previous email and you will get montly stats reports from now on)
2 Removed some html errors from coding as we need the code to be w3c compliant
3 Optimised headings / titles and descriptions to each page
4 Added site to webmaster tools and will review for recommendations and problems
5 Manually submitted to all search engines
6 Created a link on an established indexed page
7 Gave some images an ‘alt tag’
8 Produced a formal SEO report (attached) In general this report confirms that you need more links to your site and more content ‘text’
9 Added you to our porfolio and testimonials pages (both have a link to your website with ‘relevant’ anchor text)
here are the …………..
Top Action Items for your website’s promotion (SEO)
1 Either now or in the future think about letting us create a blog on the website and use it or provide ‘news’ that we can add to the site (or put your efforts into posting about your company on facebook / twitter)
2 Get more inbound links to your website. (suggest joining as many business directories as you can) *
3 Create a Twitter account and start sharing.
4 Create a facebook account and gain ‘likes’
5 Give us a testimonial to put on our page to enhance your link to your site
6 Check out this generic list of seo recommendations for new websites
*suggest starting with this directory [link to directory] (please post a review for us on here also)
Now its really down to you to get your site ranking as highly as possible using all the suggestions above
