Lots of website SEO, design and redesign proposals going out this week, for interest to future client’s here is a partial sample proposal document giving information on some key aspects of our website design processes.
We are pleased to confirm our estimate to undertake design and development of the web site as discussed. I have tried to cover everything we discussed but inevitably we will need further meetings if we are within the figures you expected. If there is anything you feel I have missed or you would like me to explain further just let me know otherwise please be assured I am keen to win your project and I trust the enclosed meets with your approval
Overview
Delicious Webdesign has been asked to quote for the design and build of a new website by yourselves to replace the existing website and blog.
At our meeting we discussed the requirement to create a new website which will provide a number of benefits including high quality design reflecting the new company image aligning it with its current marketing material and relevant PR and media campaigns and other awards and achievements.
The website should incorporate most of the existing content, although it will be re-written slightly to improve it and also incorporate improved before and after shots. The online shop will be removed as per our subsequent discussion.
The site should provide informative content to promote new sales and an over-riding sense of professionalism. Given that you have already have a website which is not considered to be fit for purpose any longer, we are aware that it is important to keep costs to a minimum.
We discussed designing the website to provide a modern feel to the services you offer, by providing something that is distinctly different to your competition. It is important that the new website shows the company in the best possible light and equally to encourage users to enquire about more than just one of the products and services offered.
The site would be designed with high quality photography and graphics to promote the quality feel of the company specifically to its existing and prospective clients. We will also use some photography from you supplier’s websites where appropriate.
We also discussed the required to focus on Search Engine Optimisation and the requirement for you to edit the website content yourselves through an integral administration area.
Website Function
As one of the primary sales/lead generation tools for your business, the new website must be able efficiently generate both recurring and new revenue streams, whilst taking advantage of cost efficiencies by its very nature.
The website must also serve as a long term investment and whilst there is always requirement for updates and enhancements, the core functionality of the site will be built with the flexibility for growth in mind.
Design and Usability
The design of the new website will promote the brand using high quality imagery combined with the most up to date website design technologies and it is imperative that the sites are clear and easy to navigate for all user levels and to ensure that the website can grow and develop over time.
The site will be split into several main focus areas including the following
Home
About
Services
Gallery
FAQs
Testimonials
News (Blog)
Contact
We will ensure that the best possible aesthetics are adopted, whilst balancing functionality and search engine optimisation. The design will take its lead from what we will agree at a future meeting and will as a minimum provide the following:
A Promotional tool for the products and services offered by you
Help establish your brand identity
Foster credibility
Provide marketing opportunities to your preferred target audience
Provide an efficient means of communication
