As you have a website (or you are thinking of having one) or perhaps you have flyers or business cards, indeed if you produce anything that involves words – even if there are only a few of them – readability is critical. Poor readability can mean that all the hard work you’ve invested is wasted.
Readability is a combination of two things:
Good content and clear messages that appeal to the reader – i.e. WHAT people read.
Presentation of the message so the reader finds understanding it easy – i.e. HOW people read.
It’s no good someone writing fantastic webcopy if the reader finds it difficult to read – or even if they just don’t ‘see’ some of the message because it’s not where they’re looking.
The second part of readability depends on knowing where people engage with the screen or the page; where to place items to get a higher chance of them taking action; using colours, fonts and designs that make reading easy and knowing what actually stops people getting that key message.
Once your site visitor lands on your websites ease of use (usability) will also have an effect on whether the site visitor actually gets the message or not. All these factors together will make the website, document or campaign work – or not! This means that design, copywriting and structure all play their part – and need to work in conjunction with each other, not in isolation.
Delicious Webdesign use the ‘holistic’ method of building sites meaning that we cover all bases and ensure that your website ranks in the search engines well, it actually works well, looks great and converts clients to customers.
