Here is an example of one of the initial exchanges between website design company and website owner when discussing the redesign and optimisation of an existing website.
Your sales manager asked me to phone to discuss your website, we phoned Friday but you were busy and as you suggested via your receptionist am happy to talk any time Monday.
Reference our chat today, happy to meet at anytime to discuss your website and the SEO (optimisation) of the website, with a view to improving it / increasing the business you get from it.
As I said on the phone your site isn’t suitable to simply be purely ‘SEO’d’ / Optimised and believe the redesign will give you a search optimised website and if you choose the premium plus website with webcopy. we are confident in saying that your website will improve visitor numbers hugely over the year.
Here is some SEO info for you to read. As I said previously we think your site will probably need a new ‘framework’ to cater for the new pages that the site would need as part of any SEO project. The new webcopy (text) required on the new pages and any photos / images can be supplied by us or you can do them yourself, this can be discussed when we meet.
Here is a copy of what I recorded today, was good talking to you and we can get the ball rolling as soon as you are ready.
Main Website
Need full website redesign and SEO to include 20 pages+ including galleries / blog / webcopy / pro images
Services offered
Windows
Doors
Conservatories
Bi-folding doors
Double glazing Window Repair
UPVC Repairs
Sash Window Repair
Hi Security Doors
Extra Sections to website
Testimonials
Blog
FAQs
Map
Contact us
Where are we.
Company History
Galleries
Online Price Calculation
Areas we cover
Areas Targeted
Essex (all major towns especially along the A13 / A127 corridor)
Perfect clients
1 Replacement windows, doors and new conservatory for refurbishment in Leigh on Sea
2 New windows for new block of flats for property developer
Website References
Existing designer with website concept / initial design
Website Owner to do list:
Supply original artwork for logos
Add services to list (possibly)
Put Services in order of priority
Give guidance notes on services if appropriate (or wanted)
Supply images for galleries
Supply client testimonials
Supply extended notes on company history for us to use as a basis for the history (about us) page
Services Required
Hosting
Website design (premium plus 20+ pages)
SEO (3 months plus)
Webcopy (5000 + words)
Pro Stock images (15+ photos)
Extra price calculation functionality for the window /door / conservatory price calculation
Google Places entry
Optional Services
Google PPC (Adwords campaign)
Blog writing (we write your blog posts on a weekly basis)
Extended SEO
General Order of work*
1 Receive info from website design company (current design progress)
2 Consider creating a standalone branded price calculator after getting quote
3 decision on design and seo
4 supply quote for package price / time to create website
5 Receive Deposit (50%)
6 Work commence
7 Draft Design approvals
8 Blog
9 Integrate Price Calculator (if required)
10 Design completion
11 Testing / approval
12 Training document on price calculator (if required)
13 Email Setup
14 Webcopy approval
15 Website Launch
16 SEO
*Hosting transfer can occur at start or end
Order is not strict and may vary slightly
Things to Remember
Need a member of staff to help on website marketing (blog / getting links etc)
Hosting / Email transfer
Facebook Places entry
