Here is an example initial draft list of what will happen when we start to discuss a website redesign.
Here are my notes / thoughts / estimates from today’s meeting. With the view to make the website more usable for mobile users (60% of your users currently) and to make it rank higher and bring in more visitors I propose the following:
Redesign current static html / css website to be fully responsive and content managed (CMS) we can fully redesign the look / feel of the site when redesigning it and it’s the best time to add more pages / services / photos that you want on the site. Will include new stock photos if required
Requirements:
New logo (to be supplied) need image in professional format from designers
Special Offers button / page
Need more new photos for each service (to be supplied via usb stick / camera)
New projects section on website so will need project photos (full before / during / after photos of a multiple service project)
Stock Images to be re-chosen
Consider having a video produced by us similar to the ones we created and put on these sites
Include a price engine into the site
Advanced SEO program where we tweak / changed / improve the site every month while adding content (news posts) to the site and gain you links from 3rd party sites.
Can offer you a discounted package cost if all options are taken.
Notes
Reference the impact of the special offer, currently your website slider images are setup in a way that will not display images ‘correctly’ to demonstrate this we have put a special offers image on the last slider on the front page.
The new design when you approve it makes it much easier to update / change / improve the site going forward and believe this is what is needed long term
We traditionally do a year end update and review of all sites and your site stands out as there is no updates in your news section and the visitor numbers are down 22% from the same month last year (but up overall for the year). We can help and advise with both these points.
When you are ready to talk about redesigning the website again I can definitely give you some attractive options and demonstrate ranking success achieved for other sites that we have redesigned recently