Recently had a lot of clients consider video on their websites, that has prompted us to create a list of benefits of this. We love websites that feature photography or video, especially web video to promote the small businesses’ website.
Here are some of the advantages of having video on your website
- Customers prefer to see a product or hear about a service rather than read text. “A picture is worth a thousand words.”
- Video demonstrates a product or service more clearly and in more detail than text.
- Having a Youtube Channel that hold all your videos may be a positive ranking factor (good for your websites’s SEO)
- Video engages and interacts with the audience.
- It gives the company a unique personality, a more human presence.
- It increases credibility and trust – the seller is more likely to be considered to be an expert in the field.
- Video is more likely to retain the viewer’s interest and to encourage a return visit.
- It increases online traffic, thus increasing sales potential and higher profits.
- Customers can see products immediately without having to travel to the seller’s premises, thus saving time and money.
- It saves staff and travel costs by reducing the need for sales persons.
- The same information is recorded once only. It does not need to be memorised and repeated by salespersons.
- It is cost effective. Unlike press, magazine or TV advertising, after the initial cost of production there are no further costs for repeated showings.
- Video advertising is available 24/7 for no extra effort.
- It is cost effective. Unlike press, magazine or TV advertising, after the initial cost of production there are no further costs for repeated showings.
- It can be converted to a small video file for emailing to potential customers without incurring postage costs.
- It raises awareness of your goods or services not just over the whole of the UK but over the whole world!
- The video can be saved on a DVD for marketing, selling, presentations and promotions.
- The DVD can also be used for shop counter or window advertising.
- Extra copies can be produced very cheaply for worldwide marketing and distribution.
- The video can be uploaded to social networking sites for increased viewing
- It can reduce support costs by demonstrating how to use a product.
Once you have the video and have it on a video sharing website like Youtube as well as showing your goods or services on your web site, a promotional video can also be used with a TV or portable DVD player as a shop window or counter display to attract more customers. Or a version on DVD / CD can be used for ad hoc mailing or sent in response to customer enquiries to save them a trip to your premises.
